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Bmw is unique, personalized and technology-leading brands, bmw's customers are not locked is a popular automobile market, therefore, the bmw group must adopt methods of detailed, personalized to transfer the information to customers in direct and effective way. Promotion bmw group should offers occasional seasonal sales promotion campaigns from mba 7600 at wilmington university. Since the acquisition of rover, bmw has tried many times to enforce the competitiveness of the acquired company, but with no particular result in this contex.
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