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Essay on the negative effect of advertising marketing and advertising has negative effects on the youth in america, and these include eating disorders and obesity. While creativity in advertising is a growing area of marketing research, relatively little is known about how the effects of creativity are produced accordingly, this research explores the basic persuasive (ie, desire to postpone closure) and emotional (ie, positive affect) mechanisms through which creative ads exert their influence on consumer viewing and purchase intentions. In other words, emotional appeals work better for advertising a water ski than a waterpik the effects of positive ads reverberate most strongly for hedonistic, rather than utilitarian, products although it might seem obvious to play up the positive aspects of a product, many advertisers still choose to go the negative or informational route.
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